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Chuck Frey's avatar

Great thoughts, Greg!

Like you, I always record ideas when they pop into my mind. Because I know they can disappear just as quickly. My tool of choice: Evernote using Siri to dictate ideas (or I type them in, of course). I realize that ideas can occur any time, anywhere. And I'm committed to capturing them.

You mentioned revisiting ideas regularly. That's powerful. Because each time you do so, you're in a slightly different mental state. That enables you to brainstorm add-on ideas or to see new connections that you missed earlier. Iterative nurturing can turn half-formed ideas into full-fledged, valuable ones.

I'm also a big believer in the role of the subconscious mind in creativity. Feed it a wide variety of inputs. It atomizes them, recombines them and then serves them up to us as hunches or "a-ha" moments.

One of the strengths of the subconscious is its incredible powers of association. If I say the word "red" to you, dozens of red things will pop into your mind. To cultivate more and better ideas using the power of association, I use mind maps. In a recent survey, readers of my blog say that mind mapping tools increase their creativity by 50%!

Jenn- jscreative's avatar

Loved this post, and the ideas you shared, Greg! I’ve found the same thing in regards to Bible verses — the Word truly is “living and active”!

I believe this concept from Ruth Stone was mentioned by Liz Gilbert in her TED talk on creativity. I don’t recall whether she mentioned Ruth by name, but the image of the ideas coming hurtling through, and needing to grab them before they’re gone has always stuck with me.

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